Why, hello there. I am so happy to meet you!
Allow me to introduce myself. I am the new Worth1000. Is this your first time meeting the new me? We should get reacquainted then. So many things are different about me now. Come and learn more :).
I saw this on adobe's website:
Proper use of the Photoshop trademark
Trademarks help protect corporate and product identity, and Photoshop is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.
The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:
Trademarks are not verbs.
CORRECT: The image was enhanced using Adobe® Photoshop® software.
INCORRECT: The image was photoshopped.
Trademarks are not nouns.
CORRECT: The image pokes fun at the Senator.
INCORRECT: The photoshop pokes fun at the Senator.
Always capitalize and use trademarks in their correct form.
CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
INCORRECT: The image was photoshopped.
INCORRECT: The image was Photoshopped.
INCORRECT: The image was Adobe® Photoshopped.
Trademarks must never be used as slang terms.
CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
INCORRECT: A photoshopper sees his hobby as an art form.
INCORRECT: My hobby is photoshopping.
Trademarks must never be used in possessive form.
CORRECT: The new features in Adobe® Photoshop® software are impressive.
INCORRECT: Photoshop's features are impressive.
Trademarks are proper adjectives and should be followed by the generic terms they describe.
CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop.
Trademarks must never be abbreviated.
CORRECT: Take a look at the new features in Adobe® Photoshop® software.
INCORRECT: Take a look at the new features in PS.
The trademark owner should be identified whenever possible.
Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
For more information on the proper use of Adobe's trademarks, please refer to the general trademark guidelines.
Official Link
[Edited by theone2Punch on 7/7/2006 3:59:35 PM]
Maybe we should change the front page to "Choppings" or "Chops" instead of "Photoshop"
I post that because I think its funny considering how we use the word, not that I am necessarily suggesting a change :)
Idiots. Someone needs to tell Adobe the advertising success stories of Xerox, Ping Pong, Hoover, Coke, Jell-O, Kleenex, Google... etc
[Edited by User on 7/7/2006 4:07:44 PM]
On 7/7/2006 4:07:05 PM, dylanmarvin said:
Idiots. Someone needs to tell Adobe the advertising success stories of Xerox, Ping Pong, Hoover, Coke, Jell-O, Kleenex, Google... etc
Very good point....I'm sure they have a "Contact Us" link on the website somewhere. ;)
Maybe the marketing people they have there are newbies?! :D
[Edited by User on 7/7/2006 4:12:39 PM]
Let's see....
Some of the filenames from the "Photoshop 7.0" folder on one of the hard drives at work:
Photoshop7HotKeys.pdf
Photoshop.dll
Photoshop.exe
Photoshop.fon
Photoshop.reg
PSUT9516.dll
Psut9532.dll
PSViews.dll
Seems the folks at Adobe can't follow their own advice.
If you want to check these out, look in your Adobe folder within your Program Files folder. (Windows users)
You Mac folks would have to find it for yourselves, sorry. I just don't know Mac stuff like that.
Ease off guys. If a product's name becomes generic, that product's name value gets diminished. Adobe is just looking after their interests and trademarks. They HAVE to do everything in their power (even silly things like that) in order to keep their copyrights.
On 7/7/2006 4:19:19 PM, Kzanderall said:
Ease off guys. If a product's name becomes generic, that product's name value gets diminished.
I figured the opposite. Doesn't it help Coca-Cola if someone says they're going to the store to pick up some coke (yes, this is regional I know), or to Hoover when people refer to hoovering their carpets? I would've thought so. I'm sure Google isn't complaining that people google stuff online.
Oh... brb, I gotta go kzanderify my cat.
I believe Kleenex and Xerox said the same thing once. If you've got a great product that's what happens. Adobe should be proud.
On 7/7/2006 4:26:01 PM, dylanmarvin said:
I figured the opposite. Doesn't it help Coca-Cola if someone says they're going to the store to pick up some coke (yes, this is regional I know), or to Hoover when people refer to hoovering their carpets?
But in those examples, Coke and Hoover still own the trademarks, at least for now. The real problem comes when the word becomes so general that they can't hold onto it -- like with cellophane or popsicle. Then, anyone can make come out with their own version of photoshop and Adobe won't be able to distinguish themselves as easily...
[Edited by User on 7/7/2006 4:41:53 PM]
So, following these guidelines:
INCORRECT:
Photoshop User Magazine
CORRECT:
Adobe(r) Photoshop(r) software User Magazine
Someone should tell NAPP, who publishes Photoshop User with Adobe's blessing. :)
BTW, I had the same thoughts re: brand recognition & advertising. Remember Cheaper by the Dozen, when Steve Martin says only the oldest daughter gets to be "Photoshopped in" to the Christmas photo? I thought that was pretty cool product placement, but now I wonder if Adobe even authorized it.
Good thing the nice people at
aren't so picky about their brand usage. :D
On 7/7/2006 4:52:55 PM, dylanmarvin said:
Good thing the nice people at
aren't so picky about their brand usage. :D
I like the way you Gimped the Worth logo into your statement.
On 7/7/2006 4:03:04 PM, mennufer said:
Adobe needs to have a very large stick removed from its rectum. Maybe one of our photoshoppers can photoshop it out.
INCORRECT: Maybe one of our photoshoppers can photoshop it out.
CORRECT: Maybe one of our Adobe® Photoshop® software users could Adobe® Photoshop® it out with Adobe® Photoshop® manipulation software.
On 7/7/2006 5:33:08 PM, Lordi said:
INCORRECT: Maybe one of our photoshoppers can photoshop it out.
CORRECT: Maybe one of our Adobe® Photoshop® software users could Adobe® Photoshop® it out with Adobe® Photoshop® manipulation software.
HAHAHAHA! :D
On 7/7/2006 5:33:08 PM, mysterio said:
INCORRECT: Maybe one of our photoshoppers can photoshop it out.
CORRECT: Maybe one of our Adobe® Photoshop® software users could Adobe® Photoshop® it out with Adobe® Photoshop® manipulation software.
actually that would be
CORRECT: Maybe one of our users of Adobe® Photoshop® software could enhance the photograph with the use of Adobe® Photoshop® software.
because Adobe® Photoshop® isn't a verb either
On 7/7/2006 5:33:08 PM, mysterio said:
INCORRECT: Maybe one of our photoshoppers can photoshop it out.
CORRECT: Maybe one of our Adobe® Photoshop® software users could Adobe® Photoshop® it out with Adobe® Photoshop® manipulation software.
But still you got it WRONG!! geeze PHOTOSHOP isn't a verb :D
INCORRECT: Maybe one of our Adobe® Photoshop® software users could Adobe® Photoshop® it out with Adobe® Photoshop® manipulation software
CORRECT: Maybe one of our Adobe® Photoshop® software users could remove the giant impalement using Adobe® Photoshop® manipulation software.
better :)
